How I Help SaaS Companies Scale UK Revenue Predictably

Revenue doesn’t fail because of effort.

It fails because the commercial engine isn’t repeatable.

I build and fix revenue engines for B2B SaaS companies.

What I’ve done:

• Owned £40M+ ARR (GM EMEA/APAC, Aprimo)

• Delivered £10M net-new enterprise revenue

• Launched new geographies including Africa (26-country rollout)

• Built partner-sourced pipeline with Optimizely, inRiver, Contentstack, Salsify, KPMG, Accenture and Cognizant

• Improved win rates by +15%

• Reduced forecast variance to <5%

• Built outbound → qualification → close playbooks

• Operated as first commercial hire and scaled teams

What I typically fix:

• Inconsistent pipeline generation

• Poor qualification discipline

• Long, unpredictable sales cycles

• Weak partner leverage

• UK expansion that hasn’t gained traction

• Founder-led sales that won’t scale

I operate hands-on first — outbound, discovery, ROI cases, negotiation, close — then systemise what works.

Available for:

Interim CRO | Fractional Revenue Leadership | UK Market Entry | Commercial Due Diligence

If UK revenue needs traction quickly, that’s where I add value.